The ask: Create a unifying visual cue to be carried across all Hennessy brand activations—including social media, web, music festivals, and pop-ups.

I conceived the idea of the “Hennessy Bodega”—a creative concept that seamlessly integrated the brand into the fabric of everyday life. Inspired by familiar city rituals like making a bodega run, doing laundry, or grabbing a morning paper, the concept reimagined Hennessy as a natural part of these lived experiences, grounding the brand in authenticity and cultural relevance.

My role: Art Direction, Graphic Design, AI content creation
Photography: Alice Gao
Videography: Pierce Liu